Brand guidelines · v0.1 · Sep 2026
pratima.in brand
The identity system for pratima.in — logo, colour, type and stationery, and how to use them together.
About the name. In Hindi and Sanskrit, 'pratima' means 'idol' or 'image', often symbolizing spiritual or artistic significance in Indian culture.
Logo
The wordmark is the primary logo. Use the monogram where space is tight — app icons, avatars and favicons.
Clear space: keep at least the height of the “p” free on every side of the logo.
Colour
A deliberate palette: the primary carries the brand, the accent is for emphasis — use it sparingly.
#5B2A86RGB 91, 42, 134#3A1A57RGB 58, 26, 87#FFB703RGB 255, 183, 3#1C1030RGB 28, 16, 48#F5F1F8RGB 245, 241, 248Typography
Three faces, each with one job. All are free to use from Google Fonts.
Display · Space Grotesk
Headlines and the wordmark
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?
Text · Inter
Body copy and interface
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?
Mono · IBM Plex Mono
Labels, data and code
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?
Type scale
H1 · 56pxEmbrace the Essence of ArtH2 · 36pxEmbrace the Essence of ArtH3 · 24pxEmbrace the Essence of ArtBody · 17pxEmbrace the Essence of ArtCaption · 13pxEmbrace the Essence of ArtLogo usage
A few rules keep the brand recognisable everywhere it appears.
Stationery
Business cards, letterhead and email signature.
hello@pratima.in
www.pratima.in
Founding Team
pratima.in
hello@pratima.in · www.pratima.in
www.pratima.in
Explorations
Alternative wordmark directions considered for pratima.in. Each downloads as SVG.
Social
Profile picture, cover image and the link preview that appears when the site is shared.